Online Survey Company in the UK
Once the invitations to your employees (or customers) have been sent, don't just leave your survey to run its course. I always get a sense of achievement every time we launch a survey for a client. Yes, it is a major milestone in the project, but now we also start to see something meaningful come out of all our and our client's hard work... At Surveylab, we monitor the first few responses … [Read more...]
I started collecting examples of emails about surveys last year, although it has been surprising how very few actually stand out from the bog standard. Two messages that caught John or my attention last week were these - all because of the subject line. Subject: Only 30 mins till lunchtime! I definitely never actually opted-in to this mailing list but it's a very different approach to the usual … [Read more...]
One Saturday lunchtime two weeks ago I logged onto one of our servers to send the email invites for two customer surveys that we field regularly. Some time ago the Messaging Times posed the question whether sending emails at the weekend is more effective than during the week - which got us thinking. We have looked at the best time to email (survey invites) in the past and generally concluded that … [Read more...]
Another look at examples of emails about customer surveys with two common but very different approaches... Short and Sweet The first example is a transactional email after contacting APC for support on a new UPS (uninterruptable power supply - excellent customer service by the way and definitely happy to recommend APC to all as a result). A couple of days after my support case was resolved I … [Read more...]
A post on The Messaging Times blog makes a case for at least testing whether sending emails at the weekend is more effective than mailing during the week. The success of weekend mailings is obviously going to differ between organisations and their audiences, and before sending an email about a customer satisfaction survey on a Saturday my first thought is "does the organisation offer support or … [Read more...]
Great Little Trading Co recently asked for feedback via their regular newsletter and avoided a common pitfall when embedding survey links in a newsletter by giving the link/news item top billing. Applies when then newsletter has more than one news item in an issue. The subject line was 500 pennies for your thoughts (it works) and because it's the newsletter the email has the benefit of being … [Read more...]
I went to Bluewater shopping centre this week where I visited the lego store (if it sounds like this was my first visit then you are very mistaken!) and on the receipt was a web link for a survey. Needless to say I logged in. I am a big fan of lego (what's not to like?) and shopping on a Thursday evening in early September I suppose you're less likely to suffer bad luck with queues and what not. … [Read more...]
Last week we appeared to be working on email more than anything else, which has sort of inspired me to look for good examples of customer survey emails. I'll share what I find - the good, bad and ugly here on measuring-satisfaction.com. What makes a good customer survey email? The short answer is one that works (like any email marketing), although having been through my gmail inbox looking for … [Read more...]
An article on the web I bookmarked this week: You should follow me on twitter is a designer's findings experimenting with link text. A lot of people use the text follow me on twitter to link to their Twitter, but Dustin found that changing the text to You should follow me on twitter increased the click-thru rate by 10% (and tweaking that further he made it 12%). Now take a look at your last … [Read more...]
We used to get asked this question a lot - an enquiry would start out asking for help with an online survey, but ultimately what the enquirer really needed help with was acquiring a suitable email list. If this is you - then you need a specialist list provider such as Sample Answers, Ciao or Mo'web Research (and there are lots of others). A post on Word to the Wise - another list purchase … [Read more...]
Offering expert advice for designing and implementing online survey best practice. We share our experiences working in the fields of customer satisfaction and employee engagement research.
