Online Survey Company in the UK
Your survey is "final", it's been converted into its online form and looks great, but before you send out emails (or letters) to all staff asking for their time, you need to run through some final checks. Complete the survey yourself, answering each question for real. Read everything on the screen. You need to carefully check detail - do questions make sense? Find typo's, are instructions … [Read more...]
'Verbatim' questions that ask for comments or description can be very powerful devices in an employee survey. They bring supporting evidence to results or a reasoning behind a score, and they offer an opportunity to identify any issues that were not covered by the questionnaire. Keep in mind that analysing the comments received - even one hundred comments - can be time consuming, so ask … [Read more...]
The answer is yes This question is a little like arguing "Which is best: Microsoft or Apple (or Google, or Linux)?" - people fervently defend their scales, and not only about how big the range is, but should there be a midpoint (so now we're arguing about 4 point scales not 5) or should the scale display numbers or descriptive labels (a.k.a. Likert scale). My advice to anyone pondering … [Read more...]
The content of an employee survey will vary according to the survey's purpose (or objectives). For example, an employee engagement survey has a very different focus to a questionnaire evaluating the impact of a merger or change in structure in the business. It is possible to conduct an employee survey asking only a handful of questions - Gallup has designed a survey to measure employee … [Read more...]
When a friend asks "do you know a good [plumber / builder / garage / osteopath]?" they are really asking for a recommendation. Your friend trusts your opinion more than a name and number pulled out of the Yellow Pages. The question infers many things - are they trustworthy, reliable, good value, good quality, etc. so when you respond you are subconsciously taking what you know about your friend … [Read more...]
The survey questions that you ask your customers or employees are only half the answer! While it is helpful to know 59% of respondents were either satisfied or very satisfied overall, the results are much more actionable when you can identify that this score is 77% for respondents in Bristol, Southampton and Reading but falls to just 45% for London. There are two ways to get this level of … [Read more...]
Can the AV vote be easier online? It's May, and this usually means at least someone, somewhere, in the UK is standing for election, except this year we also get to take part in the Alternative Vote referendum. Some critics/bystanders/politicians argue that "AV" is too complicated and that normal people will be confused casting their vote under AV. Which got me thinking about online survey … [Read more...]
I seem to be reading lots of predictions for 2011 at the moment, must be the start of a new year! One prediction that seems a dead cert is the growth of the smart phone whether it is the Apple iPhone or all the various handsets running Google's Android. And then there is the race to join the iPad, lots of touchscreen tablet computers being launched. More and more people are genuinely able to … [Read more...]
Which of the following statements do you most agree with? I expect economic recovery in my country to advance strongly in the first half of 2010 I expect economic recovery in my country to advance strongly in the second half of 2010 I expect economic recovery in my country not to advance strongly until early 2011 This is a question I saw recently which demonstrates the importance of asking … [Read more...]
When a client (or sometimes prospective client) shares their first draft questionnaire with us it is not un-common to see a series of yes/no questions presented in a grid - an example screenshot is below.A better way to write (and answer) this type of question is to convert it into a multi-answer question (aka "tick all that apply"). For example, instead of Do you have any of the following at … [Read more...]
Offering expert advice for designing and implementing online survey best practice. We share our experiences working in the fields of customer satisfaction and employee engagement research.
