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Good survey design (that even 4 year olds can understand)

Filing away some other bits of paper I came across a little survey my son filled in at nursery - his first survey (aw)! The questionnaire is from his nursery so he was 4 at the time when he filled it in, but I think it is an excellent example of a very well designed survey. It's just so simple to understand... So next time you're designing a questionnaire, the litmus test to use is can a 4 year … [Read more...]

Million futures – innovative survey design

Hats off to the creators behind www.millionfutures.org.uk - a consultation being conducted by the Department for Children, Schools and Families (DCFS) - about views of education in the future. It's a superb presentation of six questions - the respondent can add their answers to any of the questions by writing their views on a paper aeroplane and launching it to join the others circling … [Read more...]

Fairness in business (again)

My last post about our survey's findings - treating customers fairly was very timely... I didn't realise it was such a buzzword in the mainstream media e.g. Gordon Brown makes fairness the theme of Queen's Speech (The Times 3/12/08), but then if Gordon and Her Majesty have been reading our findings that's great :-) … [Read more...]